Client Question:
How can an on-demand transport (ODT) pilot project be most effectively scaled up and integrated with all other local mobility options?
Civic Sphere worked with Gwinnett County Transit (GCT) in the Atlanta metro area, Georgia, USA in partnership with Kimley-Horn’s office in San Francisco, California, USA in 2018-19. GCT, having experienced a successful pilot, was ready to scale up to a full ODT service.
The answer? In combination with GCT’s existing “specialized” demand-responsive transport (DRT) – a service specifically for people with disabilities – and its fixed route (FR) services, GCT should ensure an “as seamless as possible” experience when a rider wants to combine services – any combination of ODT, DRT, and FR. This had on-the-ground as well as digital implications for the “plan, book, and pay” process. The on-the-ground needs included better aligning the service areas to overlap and connect; the digital needs included incorporating the ODT service into trip planners, incorporating it into the fare structure, and adding it to digital payment processes. In addition, suggestions were made about how to best communicate the various services, including how they connect with each other, to both new and existing riders.
How can an on-demand transport (ODT) pilot project be most effectively scaled up and integrated with all other local mobility options?
Civic Sphere worked with Gwinnett County Transit (GCT) in the Atlanta metro area, Georgia, USA in partnership with Kimley-Horn’s office in San Francisco, California, USA in 2018-19. GCT, having experienced a successful pilot, was ready to scale up to a full ODT service.
The answer? In combination with GCT’s existing “specialized” demand-responsive transport (DRT) – a service specifically for people with disabilities – and its fixed route (FR) services, GCT should ensure an “as seamless as possible” experience when a rider wants to combine services – any combination of ODT, DRT, and FR. This had on-the-ground as well as digital implications for the “plan, book, and pay” process. The on-the-ground needs included better aligning the service areas to overlap and connect; the digital needs included incorporating the ODT service into trip planners, incorporating it into the fare structure, and adding it to digital payment processes. In addition, suggestions were made about how to best communicate the various services, including how they connect with each other, to both new and existing riders.
